For all those people who work with personas … an interesting article to the topic. PDF from the Interactions Magazine.
“Personas are misused to maintain a “safe” distance from the people we design for, manifesting contempt over understanding, and creating the facade of user-centeredness while merely reinforcing who we want to be designing for and selling to.[…]If this is the best way we have to keep the organization focused on a “real” customer, then we have larger organizational problems that need to be addressed. With personas, we’re going down the wrong path. Rather than create distancing caricatures, tell stories.”