Apple's Design Process (or better – an excerpt)

via adaptivepath respectively businessweek.

My personal highligths:

Pixel Perfect Mockups (…) causes a huge amount of work and takes an enormous amount of time. But (…) “it removes all ambiguity.” That might add time up front, but it removes the need to correct mistakes later on.

10 to 3 to 1 Apple designers come up with 10 entirely different mock ups of any new feature (!). Not, Lopp said, “seven in order to make three look good”, which seems to be a fairly standard practice elsewhere. They’ll take ten, and give themselves room to design without restriction. Later they whittle that number to three, spend more months on those three and then finally end up with one strong decision…”


I also wanted to embed the two videos of Alan Cooper and Bill Buxton at Interaction08, adaptivepath shares.



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Erhard Wimmer

Master of Desaster