231st UX Vienna Meetup at willhaben

Tuesday, 12th of March 2024, 7:00pm (willhaben)
Please register at meetup.com/UXvienna.

At the next meetup in March we meet at willhaben in Vienna. The agenda for this evening will be:

  • 18:30 Doors open
  • 19:00 Welcome, Round of Introduction & Talks:
    UX Research and business growth by Katerina Ivanova & Martin Müller
    UX Utopia – Experience Design form a Speculative Perspektive by Melanie Daveid
  • 20:45 Drinks & Wraps

UX research and business growth

by Katerina Ivanova & Martin Müller, UX Research, willhaben
When looking for new business opportunities, companies often put emphasis on trying things and failing fast, but what is the place of UX research in this process? How do you test the product that doesn’t exist yet? In this talk, we explore the dynamic interplay between business development / growth strategies and user research. By intertwining these two domains, organizations can unlock innovative pathways to foster user-centric growth. We will tackle how user research can reduce risks when validating Feasibility, Desirability and Viability and delve into real-world case studies to see how user insights help develop and refine new business opportunities.

UX Utopia – Experience Design from a Speculative Perspective

by Melanie Daveid, Experience Designer
Patterns, guidelines and processes are the bread and butter of User Experience design. They provide structure and direction based on identified needs. However, it can be easy to fall into a comfortable routine that hinders the progress of the discipline. So, what comes next in UX design? We need to expand our understanding of what constitutes an experience and be willing to explore uncharted territories. Speculative Design offers an opportunity to do just that. It’s time to break free from the status quo and envision the future of Experience Design.


Landstraßer Hauptstraße 97
1030 Wien

willhaben is the largest digital marketplace and one of the biggest websites in Austria with more than 4.6 million users per month* and more than 10 million ads in real estate, cars, jobs and marketplace (*ÖWA 2023-III, mittlerer Monat). Our successful concept is based on strong regional content and a modern, clear page structure with a detailed categorization of the ads. The easy usage, the fast search results and the exclusive focus on the online advertising business ensure a clear profile of the offer and a high user acceptance.

Teamspirit is one of the key corporate values at willhaben. We are true team players with a wide variety of talent, and we support each other to achieve the best results for our users and customers. Our open office space, including a large kitchen and sunny terrace ensures a very familiar working atmosphere. There are regular joint activities such as team buildings, after work gatherings and other company events and as an employer, we are delighted about top positions as a „Great Place to Work ” for the past 14 years.


Online Discussions & Q&A

  • For discussions we provide our slack channel as well – please write to hi@uxvienna.at and you will get an invitation.
  • For sharing job offers, taking notes and sharing links you can always use our collaborative pad – uxvienna.at/ongoing

PS: If you have any questions — reach out to us via hi@uxvienna.at or Twitter @uxvienna.