… ein sehr guter artikel auf boxesandarrows.com von Andrew Hinton. Er betont darin den Wert der Personas als Design-Inspirtation nicht als Methode/Deliverable, sondern als Ergebnis aus direkter Beobachtung “echter” User.
“I wonder how much more effective our personas would be if we started with a single, actual person as the model, and were rigorous about adding other characteristics—sticking only to things we’d really observed from our users. Starting with a composite, it’s too easy to cherry-pick bits and pieces from them to make a Frankenstein Persona that better fits our preconceptions.
The biggest insight I get from this story? Personas are not documents, and they are not the result of a step-by-step method that automagically pops out convenient facsimiles of your users. Personas are actually the designer’s focused act of empathetic imagination, grounded in first-hand user knowledge.
more at boxesandarrows.com
